Insight Conference
It’s been another busy old month but I’ve been wanting to write up a quick review on another conference I got to attend. On the 27th of September I went along to the Insight Conference organised by the Institute of Fundraising: Analysis in Fundraising.
This was the first conference they had held with a fully fledged stream of seminars about web analytics (in particular Google Analytics) so it was good to see the focus of this conference very much on the opportunities within new media.
Highlights included presentations by Bertie Bosredon from Breast Cancer Care and Dorothea Arndt from the British Red Cross. Bertie talked about using web stats to understand your audience and define your content before finishing with a strong focus on his desire to produce personalised content driven by analytics.
Dorothea spoke about how the British Red Cross are developing their web goals through analytics to try to engage with new supporters of a wholly different kind to their traditional core audience.
The Institute of Fundraising have put together a nice little video of the day with comments from both attendees and speakers which gives a good insight to the various topics being discussed.
It’s available on YouTube, and while I didn’t contribute to the video directly you can spot me making the most of the food at lunchtime (at about 3:55 on the video to be precise!).
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