Experience is like frequency. It’s a combination of extremes highs and lows. It jumps. It moves.

Designing for frequency

No real life experience is flatlined. You have to design for things that move.

Experience is human. Every heart beat has a pulse you can feel. Design with that in mind.

Designing with frequency

You need the highs and the lows to find your own frequency. They cut you wide open. It’s painful, but you need to be wide open to give anything back to the world with any real meaning.

This #shortread was inspired by Reason to Stay Alive by x

Ben Holliday is an experienced designer, leader, writer and speaker. This is his blog (started in 2005). You can follow all of Ben's blog posts by subscribing to the RSS feed, or follow him on Twitter for more regular updates.