I’ve been thinking about my own approach to blogging, and making this sharable. These are some good principles to start with.
Work fast and finish things
Blog posts that take months to finish rarely work. Try not to over analyse. Proof reading 2 or 3 times is a good cut-off.
Strong opinions, loosely held are fine
Most importantly, be prepared to have an opinion.
Be clear and concise
Write in short sentences and get to the point. The reason I like Twitter is it taught me how to make a clear point in 140 characters.
Set the right tone
Always be positive and optimistic, even when you’re responding to something you disagree with. Believe that change is always possible.
Work on your own
Blogging together with other people rarely works (in my experience). The world needs your personal viewpoint.
Working with a good editor will help improve your writing, but don’t expect them to write for you.
Make things a call to action
Try to bring other people into a wider conversation. This is the importance of working in the open.
Ben Holliday is an experienced design leader, writer and speaker. This is his blog (started in 2005). You can follow all of Ben's blog posts by subscribing to the RSS feed, or follow him on Twitter for more regular updates.