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Ben Holliday is an experienced design leader, writer and speaker. This is his blog (started in 2005). If you’re new to this site, Ben has published a playbook for design linking together many of his blog posts from the past 5 years. You can book him to speak at an event, get in touch or follow him on Twitter.

All blog posts in agile

Everything is hypothesis driven design


I think that everything can be seen as hypothesis driven design. The real question is whether or not we write down the assumptions behind the design decisions we make and measure outcomes.

Why hypothesis driven design

The book I recommend for understanding hypothesis driven design is Lean UX by Jeff Gothelf. Continue reading…

Design feedback with feeling

Why designers need to give feedback based on how things feel

Giving feedback or design critique is an essential part of the design process. How things feel is an important part of this process.

In our design team we try to regularly give feedback on each others work. Continue reading…

Tell the user story

In agile we talk a lot about user stories but we don’t spend enough time telling the stories of our users.

User stories are commonly known as the way we prioritise and deliver work in agile teams.

How we use ‘stories’ determines if user-centred design is really a part of our agile delivery. Continue reading…

Thinking about iteration

Making incremental changes to prototypes isn’t iterative.

Ben Terrett explains:

A good measure of iterative is that you can prove you’ve thrown something away because user research showed it wasn’t working.

When we’re designing prototypes and user journeys to meet user needs we’re not going to get this right first time. Continue reading…