digital marketing

Attention-driven design versus connection-driven design

Last week I wrote about the opportunity of designing for connection.

I‘d been inspired to think about this more recently after watching a TED talk by Tristan Harris: The manipulative tricks tech companies use to keep your attention.

Designing for attention is marketing, supporting a business model built on advertising. Continue reading…

Reading the news and digital business models

Some thoughts on digital publishing.

There’s not enough experimentation in the news industry, especially within traditional news formats.

In the UK the i Newspaper as a format is interesting, as is the freemium business model introduced by established regional papers like the London Evening Standard and the Manchester Evening News (i.e. Continue reading…