The conference was introduced by Adil and Ian in the conference programme:
“Brilliant thought leadership leads to amazing innovation which in turn leads to strong trends. We wanted to put these important elements …in front of an audience that will make maximum use of it – you!”
Some of my favourite #InspireLDN tweets help bring together the main themes from the event:
Alex Ljung “by making things simple you dramatically lower the barrier to engagement and participation” #InspireLDN
People are sharing 28 million links a day on @twitter via @Nik
There’s a huge amount of context that comes with each tweet. @Nik showing Twitter data map.
Twitter anticipates ahead of the Dow Jones with 83% correlation says @nik hedge funds already building social trading algorithm.
Data needs to be semantic .. and computable. – Conrad Wolfram
With information overload on web, value of information is reducing… (the) value is in processing that information. Like satnavs over maps.
Transparency and accountability a big trend to look for and adopt. Charity and corporations need to be aware of this.
“Marketing is the tax you pay for making lame products” – David Rowan of @WiredUK
The product will always win. the days of selling a bad product with marketing dollars are over
Shakil says all sectors will ‘open up’ eventually eg music industry via Spotify
Seb Bishop (RED) – The best way sell a product is through personal recommendation.
“Is privacy a 20th Century concept that the digital generation aren’t worried about giving up?” – David Rowan @WiredUK
Will the Internet grow beyond shopping, entertainment and games? #InspireLDN
Apps for good: UK school course to teach young ppl to make mobile apps appsforgood.org
We ask young people to come up with real life problems and then ask them to design effective tools – Iris Lapinski
“the mess we’ve made with email shows how bad we are at adapting to the new forms of communication”
Engineering prepares you very poorly for understanding the behaviour of large groups of people Rory Sutherland
What the recent injunction stories show is that technology moves faster than the law – Rory Sutherland
“The branded stuff you buy is less likely to be crap than the unbranded stuff you buy.” – Ogilvy’s Rory Sutherland
“Advertising is a form wasteful demonstration to build reputation” Rory Sutherland
“persuasion is poor way of changing people’s behaviour but seduction works” Rory Sutherland
Behavioural change usually precedes attitudinal change. Make it easy for someone to do something and their attitude will follow.
“initial experience colours all following experience. A hotel checkin experience determines the patron’s opinion” – Rory Sutherland
Spotify pricing £9.99 for unlimited is a mistake. No frame of reference for value. Needs artificial constraints. Rory Sutherland
“The second you make something universally available, it has no value at all” – Rory Sutherland
Rory Sutherland: Part of the point of advertising is a visible display of waste. Signalling investment. Like peacocking.
Rory Sutherland: Artificial constraints & comparisons are two big influencers on perceived value of your product by consumers
“Our attitudes are products of our actions” – Rory Sutherland
“Angry Birds is not our first game, we made 51 games before that.” – talk about learning from failure
All but 2 countries in South America have deployed Ushahidi for election monitoring. Less hype, but more impact than twitter?
Crowdmap.com allows anyone to set up a Ushahidi map. What could you use one for in your community?
Pothole theory: you only care about the potholes on your street
@tariqkrim makes a great point at #inspireLDN “Do any of us remember what happened on Twitter last week, or the week before?”
I agree with tariq krim. Europeans can carry the weight of history on their shoulders. Old = better. Got to break through…
Tariq Krim – ‘The only purpose of technology is to make the world a better place’
“In the nxt 10yrs, someone will build a competitor to Apple but with the values of the internet” – @TariqKrim
“Our first 3 startups before Bebo were failures” – Co-founder, Michael Birch
Frugal innovation, value seeking consumers, and global impact: 3 key elements of innovation in India
“Almost all creativity involves purposeful play” – Abraham Maslow via @TomChatfield
Playing with wii and kinect helps us prepare and develop skills and understanding for future technologies – Tom Chatfield
@ajbreuer – “Apple’s scrolling is based on wrong assumption that reading scrolls is always done vertically”
In short: thin multiple columns win over a wide single column when it comes to readability – Alex Breuer
The Times newspaper is working on a responsive design to have a consistent column-based reading experience across devices
@azaaza The secret to achieve behavioural change is to create feedback loops (engineering term for gamification)
According to @azaaza if Amazon reduces page load time by 100 ms then sales go up by 1%
Feedback is needed to change people’s behaviour – Aza Raskin.
@azaaza – ability to delay gratification as key predictor of later success in life
@azaaza’s answer to my question about Design Thinking: it’s stepping back and identifying the “right” problem
Lean methodology is science repackaged as in “formulate a hypothesis and then test it” says @azaaza
“Never underestimate the power of a small group of people to change the world. It’s the only thing that ever has” – Margaret Mead
“If a ux designer had made zelda it would be one big button that said save the princess” – @andybudd – we laughed at the back…