Kelly Goto, Beyond Usability: Mapping Emotion to Experience

These are my notes from dConstruct 2011:

Do you love your phone or the experience it brings? You can re-upload your data if you lost your phone to an identical handset… the phone itself is replaceable.


Think about the spaces between the experiences you’re creating.
Withings – http://www.withings.com/ Automated products that consider the spaces between.

Connection = Meaning.


We need to bring back connections with people rather than to devices.

Ritual – Something we can understand (how people are actually live there lives).

Devotion… Mood – context is everything. The mood people are in effects the experience people have.

Branding – Provides context… different preconceptions are levels of trust effect the experience.

Research – Getting from ‘what people think’ to ‘how people live’.  If you ask a focus group if they just washed their hands after leaving the toilet you will probably get 100% ‘yes’. Contextual research (putting a camera in there) would show a different result.

iPhone home button – comfort (goes home)/discoverable/satisfaction (tactile). Can also be personalised.

Beyond Usable – We’re at a point where things should be basically functional or useable. We’ve moved to a higher level of emotional design. Evolution of ‘Sensory Engineering’.

Kansei– http://en.wikipedia.org/wiki/Kansei_engineering

Contextual Research – ‘deep hanging out’

Experience Mapping – Decide what sort of experience you’re creating.

The space in between things – Creating seamless connections that work with our lifestyle.

Hello, I’m Ben Holliday. This is my blog where I’ve been writing for 15 years. You can follow all of my blog posts by subscribing to this RSS feed. You can also follow my regular updates on Twitter.