I’m reading the book Why We Build by Rowan Moore at the moment.
This story jumped out as a great example of understanding what people need, not what people want.
An architect used to tell a story.
Invited by a couple to design an extension to their house, he dined with them, listened to their needs and desires, heard his and her versions of what they wanted.
At the end of the evening he gave his professional advice. ‘You don’t need an extension, you need a divorce’.
Ben Holliday is an experienced designer, leader, writer and speaker. This is his blog (started in 2005). You can follow all of Ben's blog posts by subscribing to the RSS feed, or follow him on Twitter for more regular updates.