In a design process there are two immediate things that matter – the horizon (immediate goal), and the next steps (immediate steps towards that goal).
Why prototyping doesn’t mean that you have to write code or build software…
What it means to move to a design mindset…
Ambiguity is a key part of design. It points us to the uncomfortable gap between 'what is' and 'what could be' which is where I believe design adds most value.
Sharing prompts and questions I use when working with product teams.
There’s a lot of design education out there. I get asked sometimes what people should ‘study’?
All design is strategic unless you just see it as implementation.
There’s a question of why designers make so many maps. We love maps. But there can be confusion or misunderstandings about why we’re making them or how they can be useful to service teams.
Thoughts about bias in design.
What we can learn from the military about “mapping backwards” and how this applies to service design
Why artefacts are most useful when they become the design, rather than a plan for doing the design or building a product.
How we quickly adapt to unfamiliar service models…
Why the quality of your conversations is as important as your process.