Hello, I’m Ben Holliday. This is my blog where I’ve been writing for 15 years. You will find posts here about design, services, product and leadership. You can also follow my regular updates on Twitter.


Hypotheses in user research and discovery


The problem with over testing, experience, and intuition. Designing something is about making a choice. Right or wrong.

Thinking about how we use evidence in user-centred design

The weight of starting

Why I don't think you need more evidence before getting started. It's about a learning mindset.

We only notice what we notice

What people want and what people need

The death and resurrection of the user persona, proto-persona, and more

I tell people to kill their personas because of my own experience of researching and designing them.

A question about user needs: Understanding the job

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started.

Making user research deliberate

Discovery. We’re not scared


UXPA – The State of UX

It seemed to test okay

Speaking roundup

Getting closer to context and extremes in product design

Big trucks and user research

Why user research needs to start by looking for the most significant problems. Are we even building the right thing?

The last 12 months