Introducing and exploring a way for organisations to create, test, and scale the design of whole services.
How to work with service patterns to deliver consistency and quality of design at scale.
New questions about how we design, develop, maintain and improve whole services.
How service design can bring a new set of approaches and focus to organisations.
The importance of frameworks is that you focus on a smaller set of things because you can’t focus on everything…
Ambiguity is a key part of design. It points us to the uncomfortable gap between 'what is' and 'what could be' which is where I believe design adds most value.
The purpose of defining something is to create a shared understanding of words, ideas, and processes with a wider group of people.
A lot of digital agencies and technology companies talk about ‘digital service design’. What I think they mean by this is that they’re designing experiences and digital interactions that happen on a screen.
I don’t like talking about ‘redesign’. The challenge is to design services all the time. Not to redesign them.
There’s a question of why designers make so many maps. We love maps. But there can be confusion or misunderstandings about why we’re making them or how they can be useful to service teams.
The biggest factor in a point of crisis is the quality of information available or how informed an individual is.
What we can learn from the military about “mapping backwards” and how this applies to service design
Looking at how service design and business analyst roles have some similar skill sets, but why they require a different type of focus and mindsets.
Why artefacts are most useful when they become the design, rather than a plan for doing the design or building a product.
Why the quality of your conversations is as important as your process.
As a designer, I very rarely say ‘it depends’. Here's why...