A reflection on the visible contribution we're able to make as design leaders. #shortread
I “own” the content.
I “own” the strategy.
I “own” the solution.
Swap all these things for I “own” the problem, and you just might succeed.
Design leaders are still designers, but they design different things
Your mission is only as good as your focus.
Experience is like frequency. It’s a combination of extremes highs and lows. It jumps. It moves.
Designing for frequency
No real life experience is flatlined. You have to design for things that move.
Experience is human. Every heart beat has a pulse you can feel.