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Ben Holliday is an experienced design leader, writer and speaker. This is his blog (started in 2005). If you’re new to this site, Ben has published a playbook for design linking together many of his blog posts from the past 5 years. You can book him to speak at an event, get in touch or follow him on Twitter.

All blog posts in behavioural science

What can you do now?

ladder

Image – atomicity

User-centred design is about what people need to do.

We can talk about nudging people towards behaviour change – what we want them to do. Or, we can focus on creating things that help people to do something – solving their own problem

Both are focussed on delivering better outcomes and real changes in peoples’ lives. Continue reading…