Service Design

Estate agents. An example of a broken digital business model?

This article caught my attention last summer: one in five high street estate agents risk going bust.

We’re already seeing this play out with startups like Purple Bricks and HouseSimple establishing themselves.

There’s a lack of digital innovation from traditional estate agents. Continue reading…

Sticks in the ground for public services

Earlier this year I wrote about sticks in the ground. My belief that design has to be bold. It has to start with an idea.

It’s arrogant to think you can change the world. But it’s also necessary

I was reminded yesterday of some of the great examples of civic architecture we have in the UK. Continue reading…

Attention-driven design versus connection-driven design

Last week I wrote about the opportunity of designing for connection.

I‘d been inspired to think about this more recently after watching a TED talk by Tristan Harris: The manipulative tricks tech companies use to keep your attention.

Designing for attention is marketing, supporting a business model built on advertising. Continue reading…

Vertical lines and loose boundaries

A cricket boundary line.

A cricket boundary line.

…it’s surprising how frequently policymakers can be found solving the wrong problem — a superficial one, a symptom rather than a cause — or a problem perceived in one way by the outside world but totally differently by those actually experiencing it — Steve Hilton, More Human

I spent a lot of time thinking about the relationship between policy, service delivery and design when working in government. Continue reading…

Designing better organisations: Why internal user experience matters to delivering better services

I see very few organisations that think enough about the experience of their staff (especially when it comes to technology). If your internal user experience is broken then, as an organisation, you probably don’t care enough about user experience (full stop). Continue reading…

Things of the internet

Designing services for the digital age in response to raised expectations

For a series of recent talks I’ve given, I’ve been thinking about the changing expectations that people have for services that are ‘digital’.

Services are a familiar part of our lives and our expectations for how they should work are continuously changing. Continue reading…

Service design starts with user needs

Understanding different types of user needs when designing services

When leading service design with teams, the conversation often focuses on user needs.

It’s important to start with user needs, but I’ve found it’s not always clear what we mean by ‘user needs’. Continue reading…

What is blocking your organisation from designing good services?

A retrospective from UX London 2017: Leading Service Design workshop with Kate Tarling

UX London: Leading Service Design workshop

Image – Conor Ward

At the end of May, I ran an afternoon workshop with Kate Tarling at UX London 2017.

We called the workshop Leading Service Design (view the workshop slide deck). Continue reading…

Digital Leaders Week 2017: Citizen Experience forum

I was part of a round table forum this afternoon for Digital Leaders week: North West Salon: Citizen Experience.

I was invited as one of the keynote speakers along with Stephen Morris, Director of Programmes at UKCloud.

The event was set up as an open discussion for everyone that attended and I spoke without notes. Continue reading…

When is User Experience (UX) and Service Design the same thing?

I get asked this question a lot. My thoughts:

In my experience, most of the best ‘experience’ practitioners or agencies think about the full end to end experience of a product or service.

Whether they get to design the full user experience or find themselves in a position of any real influence over this when working with different organisations will vary. Continue reading…