government

Knowing when you’re at the tea party

Alice in Wonderland

Alice in Wonderland, the Walt Disney animated adaption of Alice’s Adventures in Wonderland

Lewis Carroll’s 1865 novel tells the story of a girl named Alice who falls through a rabbit hole into a fantasy world.

Alice eventually stumbles upon a tea party where she meets the Hatter (sometimes known as the Mad Hatter) and the March Hare. Continue reading…

Why we hire design specialists

What is the user need?

A relentless focus on the people we’re designing for.

At DWP Digital we hire specialists to help us deliver user-centred design. Up until now we’ve focussed on interaction design, content design, user research and front-end development. Continue reading…

The needs of government

 UK parliament, Westminster

Image – Hernán Piñera

It’s okay for government to have needs. I always work with this presumption in mind:

Understanding user needs and understanding the needs of government isn’t a choice. You need to do both.

We start with user needs. Continue reading…

The problem with ‘customer’

Why it’s important that we’re having the conversation

Customer User Stickers

Image – As with everything, there’s a GDS sticker for that

It’s always interesting when a single tweet like this attracts some attention or starts a bigger conversation. Continue reading…

Thinking about how we use evidence in user-centred design

Working in a large government department like the Department for Work and Pensions has created a few challenges about how to bring together traditional types of evidence-driven decision making and a new focus on delivering digital by default services. Continue reading…

What can you do now?

ladder

Image – atomicity

User-centred design is about what people need to do.

We can talk about nudging people towards behaviour change – what we want them to do. Or, we can focus on creating things that help people to do something – solving their own problem

Both are focussed on delivering better outcomes and real changes in peoples’ lives. Continue reading…