government

Why we hire design specialists

What is the user need?

A relentless focus on the people we’re designing for.

At DWP Digital we hire specialists to help us deliver user-centred design. Up until now we’ve focussed on interaction design, content design, user research and front-end development. Continue reading…

The needs of government

 UK parliament, Westminster

Image – Hernán Piñera

It’s okay for government to have needs. I always work with this presumption in mind:

Understanding user needs and understanding the needs of government isn’t a choice. You need to do both.

We start with user needs. Continue reading…

The problem with ‘customer’

Why it’s important that we’re having the conversation

Customer User Stickers

Image – As with everything, there’s a GDS sticker for that

It’s always interesting when a single tweet like this attracts some attention or starts a bigger conversation. Continue reading…

Thinking about how we use evidence in user-centred design

Working in a large government department like the Department for Work and Pensions has created a few challenges about how to bring together traditional types of evidence-driven decision making and a new focus on delivering digital by default services. Continue reading…

What can you do now?

ladder

Image – atomicity

User-centred design is about what people need to do.

We can talk about nudging people towards behaviour change – what we want them to do. Or, we can focus on creating things that help people to do something – solving their own problem

Both are focussed on delivering better outcomes and real changes in peoples’ lives. Continue reading…