Ben Holliday is an experienced designer, leader, writer and speaker. This is his blog (started in 2005). If you’re new to this site, Ben has published a playbook for design linking together many of his blog posts from the past 8 years of work in the public sector. You can get in touch or follow him on Twitter.

Most read and shared posts

Everything is hypothesis-driven design

Everything can be seen as hypothesis-driven design. How to write down and test assumptions.

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started.

Service design starts with user needs

An approach to understanding user needs. From Leading Service Design at UX London 2017.

Seniority in design. Are you a senior designer?

The first in a series of posts about seniority in design. What makes a senior designer?

Comparing service design and business design

How service design can bring a new set of approaches and focus to organisations.

How to use service patterns in your organisation

How to work with service patterns to deliver consistency and quality of design at scale.

New models for service ownership and leadership

New questions about how we design, develop, maintain and improve whole services.

New and changing patterns for digital working

Thinking about how we can move from remote to more digital and asynchronous ways of working.

An introduction to service modelling

Exploring a way for organisations to create, test, and scale the design of whole services.

Latest posts and feed

What’s on my bookshelf this winter/spring (2019)

A design state of mind

The roundup. January (and some of February) 2019

2018 – End of year review

Ambiguity and design

The roundup. November 2018

Prompts for design leaders working with product teams

For the love of the blog

Shared working definitions

What makes a design education?

There is no ‘digital service design’

Seniority, anxiety and dealing with confidence issues

What’s on my bookshelf this summer (2018)

The roundup. June/July 2018

All design is strategic

It’s not a redesign

The roundup. May 2018

Service mapping and different types of maps

The roundup. April 2018

The power of being informed and the problem of being uninformed